7月22日，奥克兰夜幕初垂，“纯净品质 汾享未来——汾酒之夜奥克兰”在这座南太平洋的“风帆之都”拉开帷幕。山西杏花村汾酒携千年清香而来，与新西兰的纯净生态相遇。
As dusk settled over Auckland on July 22, “Pure Quality, Shared Future: Fenjiu Night in Auckland” opened in the South Pacific’s City of Sails. Shanxi Xinghuacun Fenjiu brought its millennia-old pure aroma to meet New Zealand’s pristine natural environment.
新西兰华商联合总会主席、前国会议员杨健博士，奥克兰中国文化中心主任王建文，新西兰葡萄酒种植与葡萄酒酿造协会主席Fabian Yukich，新西兰山东总商会会长马永新，新西兰晋商总会会长蔡云涛，汾酒新西兰经销商七海贸易公司总经理王磊，凤凰网酒业与央企事业部总经理薛珍等中新政商学界嘉宾出席活动。山西杏花村汾酒集团有限责任公司董事长袁清茂、山西杏花村汾酒销售有限责任公司董事长张永踊、山西杏花村汾酒国际贸易有限责任公司董事长相里宝宝、汾酒相关部门负责人共同参加。
Guests from the government, business, and academic communities of China and New Zealand included Dr Yang Jian, Board Chair of the Federation of New Zealand Chinese Business Associations Incorporated and a former Member of Parliament; Wang Jianwen, Director of the China Cultural Centre in Auckland; Fabian Yukich, Chair of New Zealand Winegrowers; Ma Yongxin, President of the New Zealand Shandong General Chamber of Commerce Incorporated; Cai Yuntao, President of the Shanxi Business Federation of New Zealand; Wang Lei, General Manager of 7 Oceans Group Limited, Fenjiu’s distributor in New Zealand; and Xue Zhen, General Manager of the Liquor and Central SOE Business Division of Phoenix New Media. Also attending were Yuan Qingmao, Chairman of Shanxi Xinghuacun Fenjiu Group Co., Ltd.; Zhang Yongyong, Chairman of Shanxi Xinghuacun Fenjiu Sales Co., Ltd.; Baobao Xiangli, Chairman of Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd.; and heads of relevant Fenjiu departments.
晚宴以毛利传统欢迎仪式拉开序幕，古老的毛利文化化作最直接的待客之道，与东方酒韵在此刻碰撞出奇妙火花。
The dinner opened with a traditional Māori welcome ceremony. Ancient Māori culture became a vivid expression of hospitality, creating a remarkable encounter with the grace of Oriental wine culture.
致辞环节，三位嘉宾从不同的维度回应了这场“清香之约”。
During the speeches, three guests reflected on this “pure-aroma encounter” from different perspectives.
新西兰华商联合总会主席杨健博士表示，“汾酒拥有6000年酿造史和1500年名酒史，是中国白酒的活化石”。在新西兰这样一个崇尚生活品质的国家，汾酒不仅是一款名品，更是一张讲述中国故事的文化名片。
Dr Yang Jian, Board Chair of the Federation of New Zealand Chinese Business Associations Incorporated, said, “Fenjiu has a 6,000-year history of brewing and a 1,500-year history as a celebrated spirit, making it a living fossil of Chinese baijiu”. In New Zealand, a country that values quality of life, Fenjiu is not only a renowned spirit, but also a cultural calling card that tells China’s story.
新西兰葡萄酒种植与葡萄酒酿造协会主席Fabian Yukich随后致辞。他指出，2025年新西兰葡萄酒对华出口量增长58%，充分说明中国消费者对新西兰酒的认可。在他看来，汾酒的清香型口感与新西兰葡萄酒的纯净风韵，虽相隔万里，却殊途同归。
Fabian Yukich, Chair of New Zealand Winegrowers, then delivered remarks. He noted that New Zealand wine exports to China increased by 58% in volume in 2025, clearly demonstrating Chinese consumers’ growing appreciation of New Zealand wine. In his view, Fenjiu’s elegant pure-aroma profile and the pristine character of New Zealand wine, though originating thousands of miles apart, ultimately are deeply aligned in spirit.
山西杏花村汾酒国际贸易有限责任公司董事长相里宝宝指出，汾酒对绿色有机、纯粹风味的执着，与新西兰100%纯净的理念高度相通。“山海虽远，清香相通。同心同行，未来可期。在此我诚挚邀请在座的各位嘉宾能够去山西杏花村把酒做客，亲身领略千年清香的生态魅力。”
Baobao Xiangli, Chairman of Shanxi Xinghua Cun Fenjiu International Trade Co., Ltd., noted that Fenjiu’s commitment to green and organic practices and pure flavours aligns closely with the “100% Pure New Zealand” ethos. He added, “Though mountains and seas separate us, pure aroma brings us together. United in purpose and moving forward together, we can look to the future with confidence. I sincerely invite all the distinguished guests here today to visit Xinghuacun in Shanxi as our guests, raise a glass with us, and experience firsthand the ecological appeal of its millennia-old pure-aroma tradition”.
致辞之后，互赠礼物环节将现场气氛推向高点。Fabian Yukich主席与袁清茂董事长互赠美酒地图、德迈酒庄市场部总经理Vince Labat与张永踊董事长互赠美酒，双方以酒为信，定格中新友谊。随后，嘉宾们共同登台合影，共庆这一时刻。
Following the speeches, the gift exchange brought the atmosphere to a high point. Fabian Yukich, Chair of New Zealand Winegrowers, and Yuan Qingmao, Chairman of Fenjiu Group, exchanged wine-region maps, while Vince Labat, Sales & Marketing Director of Te Mata Estate, and Zhang Yongyong, Chairman of Shanxi Xinghuacun Fenjiu Sales Co., Ltd., exchanged fine wines. With wine serving as a token of goodwill, the exchanges captured a memorable moment of China–New Zealand friendship. The guests then took to the stage for a group photo to celebrate the occasion.
品鉴宴的热烈余韵未散，次日，汾酒集团分别与新西兰华商联合总会、汾酒新西兰指定经销商七海贸易公司举行了两场座谈会。三方一致认为，在两国友好合作的大背景下，汾酒不仅能在新西兰市场站稳脚跟，更能将中国白酒的独特魅力传递到更广泛的消费者心中。
With the enthusiasm of the tasting dinner still lingering, Fenjiu Group held two separate meetings the following day with the Federation of New Zealand Chinese Business Associations Incorporated and 7 Oceans Group Limited, Fenjiu’s authorised distributor in New Zealand. The three parties agreed that, against the broader backdrop of friendly cooperation between China and New Zealand, Fenjiu could not only establish a firm foothold in the New Zealand market, but also bring the distinctive appeal of Chinese baijiu to a wider range of consumers.
汾酒的出海之路始终以文化为帆，当杏花村的千年酿艺在新西兰的土地上找到新的知音，中国白酒走向世界的脚步，正变得愈发清晰而坚定。
Culture has always served as the sail guiding Fenjiu’s journey overseas. As the millennia-old brewing craftsmanship of Xinghuacun finds new kindred spirits in New Zealand, Chinese baijiu is advancing onto the world stage with ever greater clarity and confidence.
